Almost every business needs a robust, regularly reviewed Asia strategy for the Asian marketplace, grounded in genuine understanding. This is an essential prerequisite for success. The development of an Asia strategy could mean identifying ways to enter new markets in this strategically important region through your supply chain arrangements or further capitalising on the cost competiveness it has to offer whatever the objective and direction chosen, it needs careful planning, regular review and skilled execution. That is where we can help.
We have had an Asian office for five years and worked with businesses there for over ten. In the context of Asia’s rapid development that is a significant amount of time. We have worked with hundreds of suppliers helping get hundreds of millions of dollars of product made, from aerospace to automotive and shoes to shirts. It equates to a vast amount of expertise and experience in not only working out the best plan for you but also knowing exactly how to ‘get things done’. Whatever your market, objectives and plans, we use our local knowledge and understanding of regional trends and supply chain strategies, to help you put together and execute your Asian strategy quickly and effectively at minimal risk.
In some industries, the sourcing market is mature and will likely remain predominantly based in Asia. Whether starting out or as an experienced practitioner, the challenge lies in being better at operating in this market than the competition. This means being agile enough to compete for the support of high-quality suppliers in a rapidly changing and challenging environment.
There may be occasions when the supply market is not yet fully established, with the right quality standards not yet in place. In such circumstances, a different set of skills to develop supplier capability are required, skills we have successfully employed many times.
Even for businesses with a history of Asian sourcing, there are growing challenges. For example, you might have a large Asian operation and cost-centre, possibly in the wrong region. This might mean you are unable to sustain the huge margin improvement that was enjoyed in the early years. The good news is that there may well be new geographical locations or working practices to take advantage of. Perhaps you’ll be better off moving from price-based sourcing to cost-based sourcing or even looking at your supply chain ‘footprint’. It’s time to review and adapt.
For many businesses Asia is now a major target market. Consumer wealth and population numbers, major infrastructure development and dozens of cities in excess of 10m people all combine to make it an important, growing economy.
It is understandable that European and US companies want to be a part of this. But selling to Asia isn’t as simple as ‘shifting boxes’ to a new country. The market may demand goods and services common to more developed countries but they expect an Asian focus and supply relationships tailored to them.
Whether you are looking for joint venture partners, acquisition targets or buyers you can rely on our connections, experience and proven track record. We can help you enter Asia whether on your own or through an acquisition or partnership. Our networks and understanding of how to get things done well can be channelled to help you rise above the competition.
"Vendigital became an extension of our own procurement dept. They helped us to adopt a more strategic approach."