James McPhail

Head of Data Science

With over 10 years’ experience in data analysis, James leads the data science team at Vendigital. Here he supports businesses in developing their short and long-term strategy by incorporating data driven insights, providing advanced analytics solutions, and BI developments.

Working across multiple platforms, James specialises in building succinct models to solve complex problems, database architectures, and BI infrastructures. James joined Vendigital in 2016, and has worked on a range of projects across our key sectors including strategic pricing, portfolio management, organisation restructures and large supply chain negations.

James holds a degree in Business and Finance and a masters in Finance and Risk from the University of East London.

Insights from James Mcphail

Taking the Guesswork Out of Using Data to Drive Enterprise Value

James McPhail 16th January 2020

Accessing and organising data, which is both reliable and capable of delivering valuable business insights, is a constant challenge for high-value manufacturers.

Harnessing data science to deliver a cost saving of £5m

James McPhail 8th June 2018

When presented with the need to make significant cost savings for a large print media client, Vendigital developed a unique algorithm to handle the job.

This website uses cookies

I consent to the use of following cookies:

Necessary

Marketing

Analytics

Preferences

Unclassified

Cookie Declaration About Cookies

Necessary (1) Marketing (0) Analytics (3) Preferences (0) Unclassified (3)

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name	Domain	Purpose	Expiry	Type
wpl_user_preference	vendigital.com	WP GDPR Cookie Consent Preferences	1 year	HTTP

Name	Domain	Purpose	Expiry	Type
_GRECAPTCHA	google.com	We use the Google reCAPTCHA APIs as part of our services to help protect our clients and our systems from cyber spam and abuse. The information collected in connection with your use of the service will be used for improving reCAPTCHA and for general security purposes. It will not be used for personalised advertising by Google.	1 year	---
pnctest	vendigital.com	This is set by a third party library of Pubnub to test if cookies are supported by the browser.	2 years	HTTP
traincalc	vendigital.com	Supports the UK Train Profitability Calculator advanced functionality	3 months	1