James McPhail

Head of Data Science

With over 10 years’ experience in data analysis, James leads the data science team at Vendigital. Here he supports businesses in developing their short and long-term strategy by incorporating data driven insights, providing advanced analytics solutions, and BI developments.

Working across multiple platforms, James specialises in building succinct models to solve complex problems, database architectures, and BI infrastructures. James joined Vendigital in 2016, and has worked on a range of projects across our key sectors including strategic pricing, portfolio management, organisation restructures and large supply chain negations.

James holds a degree in Business and Finance and a masters in Finance and Risk from the University of East London.

Insights from James Mcphail

Taking the Guesswork Out of Using Data to Drive Enterprise Value

James McPhail 16th January 2020

Accessing and organising data, which is both reliable and capable of delivering valuable business insights, is a constant challenge for high-value manufacturers.

Harnessing data science to deliver a cost saving of £5m

James McPhail 8th June 2018

When presented with the need to make significant cost savings for a large print media client, Vendigital developed a unique algorithm to handle the job.