Get set go: the battle for eyeballs has begun
Simon Woodcock
28th November 2019
With Apple TV+ and Britbox recently launching and Disney+ and HBO Max launching next year, the battle for eyeballs has begun.
Simon Woodcock
Director
Simon is a Director in both our Media practice and Consumer Products practice. In this role he leads major client engagements, delivering transformative change programmes against the backdrop of rapidly shifting industry dynamics.
Joining Vendigital in 2016, Simon brought with him a wealth of operational improvement, organisational change and cost management experience gathered while working across multiple industries in the UK, Europe, and the Americas.
Joining Vendigital in 2016, Simon brought with him a wealth of operational improvement, organisational change and cost management experience gathered while working across multiple industries in the UK, Europe, and the Americas.
Insights from Simon Woodcock
Are special editions the future of print for magazine brands?
Simon Woodcock
22nd October 2019
Former Vogue editor-in-chief Alexandra Shulman has suggested that the future of print magazines could lie in switching to less frequent, special editions, allowing media companies to take costs out of the business while maintaining their established format.
Should agencies be doing more to back publishers’ joint ad platform Ozone Project?
Simon Woodcock
9th July 2019
Now one-year old, the Ozone Project, a joint venture to sell digital display-ad inventory, is giving corporate advertisers access to a monthly audience of 42.5m.