When not approached properly, content cost reduction can lead to collateral damage in the form of lower-quality content. Now more than ever, this needs to be avoided.
It’s fair to say that 2020 is not turning into the year anyone expected. Like all industries, print publishing is facing up to these challenges but, unlike all industries, print publishing is somewhat accustomed to operating in a disrupted market.
The rapidly changing socioeconomic landscape will affect the publishing industry in familiar weak spots – circulation, advertising and supply chain – albeit as a shock rather than a gradual impact. Here we will explore what the potential impacts might be and, more importantly, what the industry can do about it.