When not approached properly, content cost reduction can lead to collateral damage in the form of lower-quality content. Now more than ever, this needs to be avoided.
The media sector has faced a period of unprecedented disruption – from COVID-19 to a general change in consumer habits.
Given the changing landscape, it is now more critical than ever for media organisations to understand the efficiency (or inefficiency) of their operations, the impact this is having on their bottom line and the root-causes of any wastage in the process.
Ultimately, how does the industry ensure it is able to drive high quality creative outputs as efficiently as possible?
The paper outlines:
• The consequences of an inefficient content creation process
• The main causes of leakage within a media operation
• How to measure the efficiency of the creative process as the critical foundation for driving operational improvements