Measuring and Improving Creative Efficiency

The media sector has faced a period of unprecedented disruption – from COVID-19 to a general change in consumer habits.

Given the changing landscape, it is now more critical than ever for media organisations to understand the efficiency (or inefficiency) of their operations, the impact this is having on their bottom line and the root-causes of any wastage in the process.

Ultimately, how does the industry ensure it is able to drive high quality creative outputs as efficiently as possible?