Faced with digitisation, disruptive advertising models and changes affecting the way people consume content, we are seeing a fundamental shift towards new channels, digital and social. Experience tells us that the successful businesses will be the ones that are able to become leaner, more agile and tuned in to the opportunities these present. Rate, speed and volume of data consumption and the ability to monetise this will be the key battle ground for all publishers.
While the drive to reduce cost is important in the current economic environment, we know that not all costs are bad. Our skill lies in identifying the costs that open-up game changing opportunities and helping clients act upon them decisively, whilst targeting to reduce costs that are not value generative.
Vendigital uses three distinct levers when working with a customer to transform their cost base:
Business processes can sometimes drive increased costs into the supplier base and addressing this can unlock cost savings. It is important to ensure internal operations interact with suppliers in the most efficient way possible.
Understanding what is driving demand for a product or service, and what it is being used for, will help answer the questions; can we stop buying this? If not, can we buy less or buy something different?
Only when it is clear exactly what and how much needs to be acquired should the market be tested for the best value.
We use a combination of industry benchmarking, complex data analysis and sector experience to achieve both immediate and long-term cost reduction, working alongside clients to quickly assess, recommend and implement effective changes that will deliver the strategic objectives of their business.
“Vendigital examined every area of cost within the core business and found solutions where we thought there weren’t any. The result is a fantastic headline cost saving, which supports the continued changes and transformation. Their ability to win the trust and respect of stakeholders across our business is testament to their desire to protect brand quality at all costs.”Marcus Rich, CEO Time Inc UK.