Former Vogue editor-in-chief Alexandra Shulman has suggested that the future of print magazines could lie in switching to less frequent, special editions, allowing media companies to take costs out of the business while maintaining their established format.
Faced with digitisation, disruptive advertising models, new channels to market, and rapidly shifting consumer preferences, media & telecoms professionals are having to navigate an ever-changing landscape shaped by the preferences of generations of consumer actively digesting print and digital content.
By immersing ourselves in our client’s businesses, Vendigital has been at the centre of this fundamental shift for over a decade.
Experience tells us that the successful organisations and their corresponding portfolios will be the ones which are able to become leaner, more agile and tuned in to the future demands of consumers. Rate, speed and volume of data consumption and the ability to monetise this will be the key battle ground for all publishers.
The Vendigital Difference
Vendigital applies a number of key levers when working with a customer to transform their cost-base and operations including process improvement, financial modelling, and product profitability.
Business processes can often drive increased costs into the supplier base, and by addressing these directly, impactful savings can be unlocked as well as and measurable margin improvements.
It is important to ensure internal operations interact with suppliers efficiently. Understanding demand drivers for products and services, and their individual uses will build a view of what and how products and services need to be sourced.
Using a combination of industry benchmarking, complex data analysis and sector expertise to achieve both immediate and long-term cost reductions, we work alongside clients to quickly assess, recommend and implement effective changes that will deliver sustainable strategic objectives of their business.