
Should ad agencies follow WPP’s lead?
Ben Bird, Partner of Consumer Practice and shares his thoughts on the company’s plans to ‘simplify’ its business model, at The London Economic.
Ben Bird, Partner of Consumer Practice and shares his thoughts on the company’s plans to ‘simplify’ its business model, at The London Economic.
Rather than forcing social media companies to sponsor local journalism, advertisers could be doing more to spread their budgets.
Vendigital’s Ben Bird and David King from Johnston Press captivated the audience at the PPA festival earlier this month.
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