Historic media merger
Ben Bird
22nd January 2019
The merger of The Times and Sunday Times newspapers will help to safeguard quality content whilst keeping costs down, comments media sector specialist Ben Bird.
Ben Bird
Partner
Ben is an experienced Partner at Vendigital, supporting major Media and Retail clients in creating an operating footprint aligned to the shift in consumer behaviours.
Initially from a design and engineering background, Ben has worked globally promoting highly creative products and solutions. A crucial aspect of this process is having the knowledge and skills to safeguard creative integrity while ensuring products have a commercial viability and future. Vendigital has developed a reputation through expertise and deep sector insight. Our leading team of consultants are fully committed to ensuring our clients take on the market in the most efficient and productive way possible.
Initially from a design and engineering background, Ben has worked globally promoting highly creative products and solutions. A crucial aspect of this process is having the knowledge and skills to safeguard creative integrity while ensuring products have a commercial viability and future. Vendigital has developed a reputation through expertise and deep sector insight. Our leading team of consultants are fully committed to ensuring our clients take on the market in the most efficient and productive way possible.
Insights from Ben Bird
Should ad agencies follow WPP’s lead?
Ben Bird
14th December 2018
Ben Bird, Partner of Consumer Practice and shares his thoughts on the company’s plans to ‘simplify’ its business model, at The London Economic.
Sponsoring local journalism: should the buck stop with Google and Facebook?
Ben Bird
24th May 2018
Rather than forcing social media companies to sponsor local journalism, advertisers could be doing more to spread their budgets.