
Measuring and Improving Creative Efficiency
For Media operations important features include quality, design & creativity, and fit-for-purpose. But what about efficiency? Could content creators be measured for their creative efficiency?
For Media operations important features include quality, design & creativity, and fit-for-purpose. But what about efficiency? Could content creators be measured for their creative efficiency?
Vendigital commissioned a survey of over 2000 UK adults, to assess the current state of newspaper demand. When the survey results are combined with our data analysis we can map the newspaper retail market against 5 key factors.
In a rapidly-shifting marketplace with declining traditional revenue streams, the business needed to invest in growth areas by reducing the cost base of core brands, whilst protecting product quality.
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