Vendigital commissioned a survey of over 2000 UK adults, to assess the current state of newspaper demand. When the survey results are combined with our data analysis we can map the newspaper retail market against 5 key factors.
In a rapidly-shifting marketplace with declining traditional revenue streams, the business needed to invest in growth areas by reducing the cost base of core brands, whilst protecting product quality.
The 2020s may come to be looked back on in the broadcast media sector as the ‘pandemic decade;’ in which everything was redefined because of Covid-19 and its aftermath. Here we will explore what the impact will be, and how different players in the market will be affected.
