Boeing’s decision to ramp down the production of its popular 737 Max model has already had a significant impact on its revenues.
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Now one-year old, the Ozone Project, a joint venture to sell digital display-ad inventory, is giving corporate advertisers access to a monthly audience of 42.5m.
A massive amount of big data is already being harnessed, which could help to drive efficiency and enhance passenger experience – so why isn’t it happening?
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