Get set go: the battle for eyeballs has begun
With Apple TV+ and Britbox recently launching and Disney+ and HBO Max launching next year, the battle for eyeballs has begun.
Are special editions the future of print for magazine brands?
Former Vogue editor-in-chief Alexandra Shulman has suggested that the future of print magazines could lie in switching to less frequent, special editions, allowing media companies to take costs out of the business while maintaining their established format.
Should agencies be doing more to back publishers’ joint ad platform Ozone Project?
Now one-year old, the Ozone Project, a joint venture to sell digital display-ad inventory, is giving corporate advertisers access to a monthly audience of 42.5m.
Should ad agencies follow WPP’s lead?
Ben Bird, Partner of Consumer Practice and shares his thoughts on the company’s plans to ‘simplify’ its business model, at The London Economic.