Operating Strategy

Should ad agencies follow WPP’s lead?

Ben Bird, Partner of Consumer Practice and shares his thoughts on the company’s plans to ‘simplify’ its business model, at The London Economic.

Getting the data foundations right

Our Head of Technology, Grant Millard discusses the importance of businesses taking a structured approach to their risk data at CEO Today.

Harnessing data science to deliver a cost saving of £5m

When presented with the need to make significant cost savings for a large print media client, Vendigital developed a unique algorithm to handle the job.